While researching eCommerce conversions we came across an interesting case study of a site which replaced its phone number with a ‘Call me back’ option and experienced a dramatic uptick in sales. We’ve included this feature in e-commerce website as it’s especially important for stores selling high-value but relatively complex products and customers may need more information before purchasing.

A research study has shown that 64% of users begin thinking of shipping costs on the product page and 61% of users have abandoned orders in the last quarter because of the extra costs. Baymard’s research has shown that crucial information like this should be placed below the product buy button where it is easily seen.

When scrolling down an individual product a sticky bar keeps the product thumbnail, title, price and add to cart button in view encouraging conversions on long single product pages with lots of content.

It’s essential that a buyer feels reassured at this stage, especially if they are buying from you for the first time. Studies have shown that 18% of users have abandoned a checkout flow during the last 3 months because they didn’t trust the site with their credit card information. Our ecommerce website makes it easy to include your integrated trust badges below the primary call to action button on the cart and checkout.

It’s easy to include a timer sales countdown on each product along with an animated stock counter to persuade customer’s to buy. This can use real data or virtual data to increase the feeling of scarcity and speed up a potential purchase.

Since 2018 Google changed how they index websites. Mobile first means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. Mobile page speed and load time are prioritized within our e-commerce website and images are optimized for the mobile experience.

Searching for an item in Shoptimizer will reveal the top results instantly without leaving the page. Superpower your search and convert users quicker by leading them to the product they’re looking for in seconds.

For larger stores, a mega menu is a great way to present sub categories and featured products. Include items you want to showcase directly within the menu — a great way to draw attention to them.

We’ve included a gorgeous homepage, about, contact, FAQs and sales pages within the one-click demo data to enable you to get up and running quickly. Plus, as the images are almost entirely from unsplash they’re included too!