At TWA Creatives, we had the privilege of redesigning a visually stunning and high-performing e-commerce website for ZKG Homeware, an online store specializing in quality homeware and kitchen essentials. The project aimed to enhance site speed, improve user experience, and create a seamless shopping journey for customers while maintaining the brand’s strong identity.
The Client
ZKG Homeware is a leading online retailer specializing in high-quality homeware and kitchen essentials. As their brand grew, so did their website traffic, which led to performance challenges that needed a strategic redesign. They required a modern, fast, and user-friendly e-commerce platform that could handle increased demand while providing a smooth shopping experience.
The Process
Research & Planning:
- Conducted a detailed analysis of ZKG Homeware’s existing website performance, customer behavior, and competitors.
- Identified key pain points such as slow loading times and checkout inefficiencies.
- Defined a streamlined user journey to enhance engagement and conversions.
Design & Development
- Developed a sleek, Shoptimizer-powered WooCommerce store with a focus on speed and simplicity.
- Optimized product pages with high-quality visuals, easy navigation, and clear call-to-actions.
- Integrated a secure payment gateway (PayFast, Payflex) and an efficient checkout process.
- Ensured full mobile responsiveness and fast-loading pages for an optimal shopping experience.
The Result
- Performance Boost: The new website loads 40% faster, ensuring a seamless browsing experience.
- Increased Conversions: Enhanced UI/UX led to a 55% increase in completed checkouts.
- Scalability: The e-commerce platform now efficiently handles high traffic volumes without slowing down.
- SEO Growth: Improved site structure and speed contributed to a 35% boost in organic traffic.
TWA Creatives is proud to have transformed ZKG Homeware’s online store into a high-performing, visually stunning e-commerce platform.
Looking to elevate your online store? Let’s create something amazing together!